wepwawet. brand builders

We have a lot of experience in building-up and consolidating brands on both a national and international level. We are specialists in designing and implementing the right commercial strategy for every type of brand. In addition we know both the markets and the key players in every country we are working with.

Solutions

In order to obtain a successful expansion process, it is important to pay attention to all of the three following levels:

i. strategy
- strategic brand positioning
- target market definition
- expansion plan and timeline
ii. implementation
- building-up of distribution channels
- key account contacting
- objectives setting
iii. follow-up & consolidating
- distribution channel management
- key account management
- controlling & feedback

We can take care of all three steps, or if our clients wish, focus on specific parts, leaving others to be done in-house by the client.

Some clients do prefer to do the roll-out on their own, therefore for some projects we just prepare the necessary information, such as customised agents & distributors lists and market entry reports.

Some brands wish to focus on what they do best: f.e. design, production, image, communication, etc. whilst being ensured that somebody will take care of the commercial side.

wepwawet.brand builders often assumes the whole commercial direction, be it for launching or consolidating brands. This allows our clients to put one weight of their shoulder and by teaming-up with us to still reach their commercial objectives.

Working with agents or distributors that believe in the project and understand the brand is very often the key to a successful growth process.

Our database, our contact network, our knowledge and our experience are the tools we are using to find the best possible collaboration partner.

We can find these agents and distributors, or basically provide our clients with the contact information. Of course, we can be a support during the negotiations as well as take care of the legal aspects such as contracts.

On one side, working with agents, distributors or other commercial partners that believe in the project and understand the brand is very often the key to a successful growth process.
Our database, our contact network, our knowledge and our experience are the tools we are using to find the best possible collaboration partner.

On the other side, sales is not only about opening new accounts, it is also about bringing the best out of the current commercial partners.

Therefore, will we analyze and check the brand’s possibility to implement or improve elements such as repeat orders, flash collections, sell-out increasing tools, updated stock lists, bestsellers information, etc.

We have key reports on the top fashion markets, the main tradeshows and fashion weeks worldwide. These are basic strategic papers that inform what markets and tradeshows best fit to your brands possibilities and characteristics.

Also, we have extensive databases on agents and distributors as well as multibrand, chain and department stores in all major fashion markets.

Of course, these databases are continuously updated as the fashion world and thus the information is changing rapidly.